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Amazon Buy Box: 5 Ways to Win It

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Buy Box is the fiercely contested prized possession of sellers in the eCommerce arena. The battle is for the shoppers’ attention as sellers’ success and growth on the eCommerce platform mostly depend on it. According to a research report, approximately 82% of all sales get converted due to the Buy Box. The fact clearly, reflects why every seller seeks Buy Box on the eCommerce platform. Amazon Buy Box is the most coveted need of every seller on Amazon, the world-leading e-commerce Marketplace. So, take a closer look and find out how to win an Amazon Buy Box. What is Amazon Buy Box? Simply put, it’s a CTA that takes a shopper directly to the purchase page and leads to a swift purchase. But not every seller has it. Let’s first understand why it’s so valuable and what makes sellers eligible for a chance to win the buy box. Amazon has mainly 5 types of sellers – Manufacturer & Direct-To-Consumer (DTC) Brands, which Produce and sell their products under their brand names, Private Label Brands, which Sell products manufactured by a third party under a different brand name, Factory Brands, sourced from often overseas factories and go direct to global consumers with more often at comparatively lower prices, Resellers, who buy products in bulk and often sell them at a higher price to make a profit and Aggregators, Companies that purchase multiple Amazon brands to consolidate and grow them. Broadly they can be put into two selling methods Amazon itself, 1st party sellers sell wholesale to Amazon and Amazon acts as the retailer selling to customers, and 3rd party sellers sell directly to customers via the Amazon Marketplace. Buy Box quickly takes shoppers directly to the purchase page, avoiding spending time considering whom they are buying from Amazon or 3rd third-party seller. Only businesses with excellent seller metrics can win an Amazon Buy Box. Not every seller is eligible to win a Buy Box. Why it is important? Nearly 80% of all Amazon’s sales come via the Buy Box. In 2021, $389 billion worth of sales among net revenue of over $469 billion came from Buy Box purchases. This clearly, reflects Amazon Buy Box Win boosts sales. Sellers must meet the following metrics* to win the Buy Box: ​Key Matrices Requirement Order Defect Rate (ODR) < 1 % Cancellation Rate (CR) < 2.5 % Late Dispatch Rate (LDR) < 4 % Valid Tracking Rate (VTR) > 95 % On-Time Delivery Rate (OTDR) > 97 % Invoice Defect Rate (IDR) < 5 % *Subject to changes as Amazon keeps raising the bar on eligibility to win Buy Box. 5 Ways to Win Amazon Buy Box Sellers having significant order volume and quality products can strive for Buy Box. Here the quality of products is measured via Seller Controllable Return Rate (returned or refunded due to product-related issues) and Customer feedback & ratings. Amazon keeps on raising the bar, The digital e-commerce Seller needs to ace the performance matrices to boost their chances of achieving more Amazon Buy Box wins. Here are a few ways sellers can boost Amazon Buy Box win percentage. High-quality products: A genuine and high-quality product can delight the shoppers reduce return requests, curb defects and enhance customer ratings which lead to higher chances of Buy Box wins. Optimize Products Listings: Product listings are like the physical storefront, where shoppers get attracted by the looks, title, and description. Create product pages accurately with high-performing keywords, bullets in descriptions with product features, and high-quality product images. Cataloging and categorizing products are also crucial to avoid customer confusion. Offer competitive pricing: According to Amazon, you can automatically increase your chances of winning the Buy Box by listing your product within 5% of the current Buy Box price. Optimize Delivery Turn Around Time: Amazon customers expect to receive their orders by the estimated delivery dates and delivery leads to a higher win box %. Respond to negative feedback: High rating & review leads to a higher boy box win percentage. Amazon always strives for a high customer satisfaction level. 92% of customers say they will buy again from a brand if the returns process is easy. That’s exactly what you need to focus on by offering hassle-free returns and exchanges, leading to a positive return experience. Final Thoughts – Keep Your Eye on The Digital Commerce Landscape The bottom line is performance optimization is key to upswing Buy Box win percentage. The massive product range and variants on Amazon means cut-throat competition. A pinch of slip-up by brands and sellers can lead to a loss of sales and customer drop-off. To prevent such fallacies and boost chances to Buy Box wins brands and sellers must plug in e-commerce analysis. Keep an eye on multiple product performance matrices like product share of Shelf, visibility share, the content of product page, product stock availability, pricing, delivery turn-around-time, etc. The actionable insights and dynamic dashboard of mScanIt, an e-commerce competitive analysis can help brands optimize their customer journey on multiple touchpoints. It keeps track of sellers’ performance and Buy Box wins across geographies and digital commerce platforms. The Buy Now button on the product page is the ladder that takes your product to the top amidst the vipers of competition waiting for you to slip up. eCom is not a game of snakes & ladders it is a place where data-driven decisions thrive and earn multi-fold sales with Buy Box wins. Get in Touch for more information about Amazon buy box.

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eCom Platform Marketing Service: “Everything Everywhere All At Once”

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Yes, you read it right. But we are not going to talk about an Oscar-winning movie. It is about a complete Marketing console in one place, eCommerce Platform Marketing Services like what Amazon provides for its sellers. The eCommerce giant Amazon has expanded and enhanced the services for its shoppers and sellers alike. The integrated comprehensive marketing console, Amazon Marketing Service (AMS), helps Seller control and monitor how the product does on the platform and organize what it needs to boost performance. The collection for several Amazon services for sellers, AMS has tools for Amazon Sponsored Brands, Amazon Sponsored product management, and Amazon Display Ads. But the question is – Is it enough for the brands and sellers?1 Let’s take a deeper look at the platform marketing services and highlight ways to optimize services like AMS. What does AMS do? Why does it need optimization? While all other eCommerce platforms are evolving in terms of Advertising Services provided, Amazon is leading or could say dominating in it. The massive presence of Amazon in the eCommerce Retail domain led to the rise of a fiercely ecommerce competitive landscape. As a brand, business, or seller here you are running against thousands of others running a race against every evolving algorithm. To stand apart and reap high profits, brands need to advertise with a clear understanding of segments and competition. Platform Marketing Services like AMS Provides Complete Amazon Advertising Console Support for Amazon Sponsored Products, Sponsored Brand Ads, and Amazon Sponsored Displays. The competition is fierce in a global marketplace like Amazon. Most online advertising platforms allow you to pay for impressions and clicks but Amazon takes a different approach. As it provides an option to choose how much you want to pay when a shopper clicks on the ads. This provides hands-on control over the ad budget. This also impacts the conversion rates based on the strong purchasing intent of the audience. They also streamline it to provide advertising reports. They may not be the best ones to get deeper insights into customers’ search patterns, but they are extremely useful to understand what works for you and what doesn’t. This created the need for optimization of marketing services provided by the platform to save time and money along with enhancing brand recognition. Challenges for Sellers using Amazon Marketing Service No Visibility of High-Performing Keywords​: Identifying high-performing keywords plays an essential role in making effective campaigns and efficient product display pages. Building a comprehensive keyword bidding strategy is key to the upscale product. Brands or Sellers must be aware of high-performing keywords that work or don’t work. Time-consuming and prone to manual errors: The need for an auto-generated response is key to reducing the time consumed and mitigating errors caused by manual entries. Tracking performance and managing optimizations can lead to greater achievements. No Standardized Automated Process: Standardized processes are needed to avoid hit & trail elements like keywords bidding. High returns are expected if the standard processes and data-driven decisions are used for AMS. Missed Opportunities with Uncertain Returns​: Ambiguous returns of advertising campaigns need to be consolidated and sustained with a clear process in place to boost advertising performance. Perks Of Platform Marketing Service Optimization Optimize Ad Campaign- Reduce Ad Spend Optimization of Platform Marketing Services empowers eCommerce Platform Advertising Campaigns. Full-fledged coverage is provided from setting up your different Ad Campaigns (Own, Competition, Generic) and managing your budget in Ad Groups via AI-based Automated System. Advanced Automated Solution raises your advertising game Crystal Clear Data for better understanding to drive overall sales Business decisions driven via actionable insights lead to sustained growth Saves hours of manual work by bypassing Amazon Advertising complexities 1. AI-driven marketing Optimization Amazon Advertising Campaigns gets a boost through AI & ML, keeps track of the performance of the keywords and help adjusts your campaign budget to maximize your Return On Ad Spend (ROAS). The sophisticated AI is used to automatically turn competitor keyword bidding ON/OFF depending on the stock availability of the competitor. Completely Automated Process Product code Bidding Keyword Bidding Comprehensive Budget Planning 2. Continuous Optimization of Keywords Identifying and monitoring keywords should be a continuous process as the bids need to be optimized according to the keyword performance change. The use of AI can turn on/off bids on keywords, based on Keyword performance. The campaign performance can be optimized by bidding on high-performing keywords. Brands or sellers need to be aware of keyword performance on a real-time basis to optimize the campaign and avoid waste of ad spending. The Return on Ad Spend (ROAS) can be optimized with an automated process in place. 3. Effectively Optimizing Ad Budget Platform Marketing Service Optimization boosts campaign performance not just by optimizing Campaign Spends and deciding what amount to spend but also how and when to spend it. The click and traffic analysis can help generate automated bid prices and empower budget shuffle across multiple ad campaigns for optimal ad spend utilization. 4.  Adding Value to Brands The optimization of advertising services raises the brand’s advertising game. Plugging in automated solutions for optimization can add value to the services. Improvement in ROAS and Conversion Rate is a key value addition to the brand performance with data-driven decision-making. The automation of the process reduces advertising complexities and saves several hours of manual work. Final Thoughts Marketing on eCommerce platforms has eased with comprehensive marketing services provided by the platform but that’s too much manual work considering the massive number of products and wide geography to cover. The Optimization of platform marketing services automate systems and reduce ad budget by making ad campaign more effective. mScanIt eCommerce Platform optimization tool can help guide brands or sellers to automate and optimize advertising strategies on the eCommerce platforms. With the pace at which advertising is evolving, it’s important to get hold of things swiftly as any lag in strategy can push back your brand way behind other sellers or brands. The digital commerce universe is so much bigger than you realize. Brands need to gear up with the

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Uncover New Opportunities: Fill the White Space in eCom Landscape

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The cursor blinking on a blank page is the writer’s white space waiting for sweaty palms and dry throat to relax and get over the excruciating writer’s block. In business, things are not that different or as nerve-wracking yet very exciting. It is all about identifying the target and formulating strategies to acquire these white spaces on the eCom landscape and uncover new opportunities. Is it that easy? Certainly not. Brands need insights and comprehensive analysis of competition or lack of it in the geography or pin-code to target. The omnichannel shopping avenues and new demographics turning to online shopping have opened up white spaces for brands to target and make their brand presence felt in the untapped territory. For Example, global QSR giant, McDonald’s started with just two items on the menu. They surveyed competitors and found out that they need to hyper-focus on best-seller items instead of expanding the menu to propel customer satisfaction. These were the white spaces in their industry. The insights helped them focus on customer service which was lacking among the competition at that time. Just imagine what ecommerce competitive analysis can do now for business – identifying White spaces and beyond. Understanding what was missing from the market, identifying what customers were lacking, and turning that industry gap into a success. Let’s dig deep and find out what exactly are white space opportunities, and how can they be turned into an asset. Benefits Of Digital Commerce Analysis to Identify White Space Digital commerce intelligence across e-commerce platforms, geographies, product categories, sub-categories, and variants vis-à-vis competition provides actionable insights. These insights and analysis help uplift product performance in existing space along with displaying brand untapped potential. Analysis of white space could help improve the product sales process, strengthen customer relations, acquire new customers, grow business reach, and enhance potential. Here are some key benefits brands can achieve from analysis and identifying white spaces: Expanded customer base Increased opportunities for upselling and cross-selling Improved customer relations, acquisition, and retention Refined sales approach and strategy New opportunities for innovation The white spaces are filled when the unspoken and unmet needs of the customers are uncovered by brands holding on to new opportunities, leading innovation, and expanding product reach. How to Find White Space in the eCom Landscape? Map New Opportunities It’s time to map your white space opportunities. The mapping can be done in 3 ways – internally-focused, externally-focused, and future-focused. Internally focused white space mapping – identify your brand or company strengths, abilities, potential opportunities, and competitive threats. The comprehensive analysis of own product performances across the digital commerce ecosystem provides a clear picture. It helps businesses determine how effectively act upon the market barriers, opportunities, and competitive threats. Externally focused white space mapping – identify products and services in the existing market failing to meet needs – potential gaps in the system, lack of competition, non-consumers, or new market spaces. Future-focused mapping – strategic forecasting, based on insights, devise business strategies based on actionable insights. Analyze Your Findings The compiled data on KPIs and power SKUs help connect the dots. The data tells the story of your product performance vis-à-vis competition. Brands monitoring their own and competition across platforms and geographies keep them on their toes. Understanding customer needs, finding out and plugging gaps in brand performance, discovering new areas to focus on, and identifying existing region that needs a boost based on platform, geography, and product-specific data insights. The analysis will highlight the white space and illustrate where you can target customers with better solutions. Accelerate Revenue by Identifying White Space Smart businesses take advantage of customer data, sales performance metrics, and competitor information to formulate cutting-edge strategies. Full visibility into your sales, delivery TAT, and customer sentiments find the gaps in your offerings and fill them with suitable action. This leads to accelerate revenue generation from the existing system and venturing into new untapped markets and demographics opens new avenues for revenue generation and expands brand reach. Final Thoughts – Get the Competitive Advantage There are many different interpretations of ‘white space’ in business. Some consider it to be all about unchartered territories, while others feel it is a lack of competition. The key is finding the white space in your market segment and identifying market opportunities that your business is capable of capitalizing on. Map out new opportunities that your business has the capability, resources, and drive to meet. Evaluating the competition marketing strategies find a white space and define your target customer. Figure out What you do better than our competition. And What do they do better than you? Competitive advantage helps position the brand in the eCommerce market segment. Finding white space may sound straightforward – but it is not. Plug in mScanIt, a Digital Commerce Intelligence Solution, to get real-time actionable insights across the digital commerce ecosystem. Monitor and analyze your product performances vs competition at every touchpoint across the customer journey. Your ‘white space’ lies in Identifying key needs within the target market that are currently not being met by any other provider. This is where the brand focus for growth should be. Get in Touch for more information. 

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Luxury eCommerce: Making Shopper Aspirations More Accessible

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Days of dreaming to own a Prada bag or a pair of Chanel pumps & Slingbacks for years are gone. Now, no need to worry about the death stares from the sales executives when you inquire about the price. Those fears weren’t unfounded either. The luxury eCommerce has opened the door for such dreams to turn into reality. The digital commerce landscape is transforming. Luxury brands are also getting available online with exclusive offers to acquire a new range of customers, who are willing to get the taste of luxury items. India’s luxury eCom race is heating up with Fashion, Beauty & Personal Care product-specific eCommerce platforms. There is definitely a lot more to come, as the geographically widespread market is a perfect fit for online selling. Let’s take a closer look at the elite items & brands reaching out to online shoppers. Luxury eCom Segment The major benefactor of the growing online luxury segment is the Indian designers and global Luxury brands, who were exclusively available in stores only. The eCommerce marketplace variants exclusively selling luxury goods are penetrating the Indian market steadily and preparing their niche customer base. Names like Ajio Luxe, NNNOW.com, Darveys, Tata CliQ Luxury, and Nykaa.com are all opening the door of luxury brands and items to Shoppers who wish to add these to their luxurious lifestyles. India’s $6 Billion luxury goods market is finally going digital. According to the Euromonitor International report, the Beauty segment is moving at a faster pace as compared to fashion. The 12.1 percent of super-premium luxury items in the beauty and personal segment are now getting sold through the eCommerce distribution channel. The number might not look much, but in terms of order value, it is quite significant. The Luxury fashion segment on the other hand is moving slowly as only 5.5 percent of designer apparel and footwear are selling online. The pandemic shook the luxury industry hard but opened new avenues for selling beyond brick-and-mortar glamorous stores. The industry segments bank on the growing purchase capacity of millennials in tier-1 cities and fluttering expectations of new wealthy shoppers from tier-2 and tier-3 cities. The convenience and availability meet the needs of these shoppers. Another factor that is driving luxury eCommerce is investment from conglomerates like Tata and Reliance. Tata owns Tata CliQ Luxury while Reliance sells Luxury products via Ajio Luxe. This appeals to Indian Luxury consumers and brands that feature on the eCommerce platform. New Opportunities for Luxury Brands India is on the verge of a Retail renaissance. As high-income individuals and consumer wealth is growing in India the Luxury segment is all set to expand its reach. Wealth spread across the cities reflect in the fact that according to Ajio Luxe – 60 percent of its orders are from outside the top 8 cities in India. The target audience is expanding as more and more people aspire to buy luxury items. They might start with high-end luxury handbags and push a little higher the next time buy Salvatore Ferragamo handbags. The Omnichannel approach to selling is also in place, offering personal service assistance recreating luxury brand store experience online. Loyalty programs, personalized service, luxury chauffeur delivery, exclusive guarantees, warranties, etc. are what enhance the customer experience. The brands need to respond to new Indian luxury consumers and optimize the brand performance, discoverability and track availability across luxury eCommerce platforms. As the kind of services is highly personalized brands there can’t be much saved on that but brands can save on physical store costs on the high street or shopping places in the city and operate from a warehouse in one-fourth of the cost. Optimizing Luxury eCom Retail A wide range of categories is focused on by Online Luxury marketplaces. Every Luxury brand in various market segments is an established name itself. To those shoppers who know the brands and products all they look for is what’s new is launched this season. The key area to focus on here is the availability of an exclusive product range based on the personalized preferences of the customers. For someone who is new to luxury products and brands, optimizing customer experience is key. As multiple brands of luxury items compete fiercely in the same space on the eCommerce platform, unlike a luxury store in an illustrious marketplace. Online Luxury stores like Darveys push aggressively with a massive range in online fashion presenting more than 380 authorized sellers worldwide to Indian luxury shoppers. Setting discounts and pricing becomes crucial in the online luxury landscape as well, catering to Indian customers middle class or ultra-rich, discounts are a must. In the Luxury segment, these margins are really fine to hold the brand value. Even Labels like Balenciaga and Burberry are also warming up with offers exclusive to discounts to Indian customers. Home Décor & Furnishings, Beauty & Personal Care, and Fashion & accessories eCommerce are the segments growing in the online Luxury shopping space, pumping a massive amount of order volume. Nykaa, in the past year, has witnessed sales rise by 300 – 400 percent and expects next year’s gross merchandise Volume to be approximately $250 million. Exclusively venturing into the fashion market with a range of luxury products. The Competitor Tata CliQ Luxury is not far behind. They venture into home goods, beauty, and fragrances, along with exclusive fashion Luxury items. The products are a mix of Indian luxury labels along with global brands distributed in India. They are trying to tap the emerging premium designers. Once the consumer moves into that price point, the glory days for Indian emerging labels will hit their stride. The Designer Label of Ritu Kumar can also be found on Tata CliQ Luxury’s ‘Indie Luxe’ vertical. Fashion eCom Category Expansion The most accessible category in the Luxury eCommerce is handbags & accessories featuring brands like Coach, Michael Kors, and Kate Spade, etc. These high-ticket pieces work like a bridge to the luxury category, bringing in more shoppers to other categories. Another growing category is a dedicated range of sneakers that attract a

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Surviving the Cookie Apocalypse: Tips To Prepare An Effective Advertising Strategy!

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In 2020, Google the phasing out third-party cookies starting with Chrome browsers – a piece of news that caused a flurry among marketers for all the right reasons! While this deadline has been slightly adjusted and extended to 2024, the news continues to remain interesting as marketers await a life without cookies but are also eager to understand what a cookieless marketing approach might bring to the table. On one hand, they eagerly await a life without cookies, and on the other hand, they are hesitant about what the cookieless future might look like. In this blog, we will look at some ways to run successful digital marketing campaigns in a cookieless world. Cookieless marketing is the term used for the various methods wherein brands can target their audiences without using third-party cookies. Cookieless digital campaign will be the new normal going forward as most web browsers have either already phased out or are going to eliminate cookies due to privacy concerns, and stringent data regulations globally. Why third-party cookies are disappearing? Cookieless marketing has come into prominence after the surge in demand for preventing the sharing of individually identifiable data by marketers. Legislations like GDPR became the key reasons why search engines decided to disable cookies. Apple and Mozilla have already done that, and Google is set to do it in 2023. Impact of Cookieless Advertising on Digital Marketing 83% of marketers currently rely on third-party cookie tracking to identify the target audience. Once the third-party cookies phase out completely, the marketers will no longer be able to track the audience’s behavior or undertake any kind of personalization of the marketing content. As a result, the quality of marketing efforts and their ROI will go down drastically if new means of cookieless marketing are not adopted. Things to Keep in Mind When Creating an Advertising Strategy for a Cookie-less World In the absence of third-party cookie tracking, marketers now need to shift focus to other data inputs such as context, weather, location, and other aspects that can help deliver more relevant ads to the audience. Advertisers who target new audiences instead of overspending on trying to bombard the existing or known audience with ads are likely to be more successful. One of the major benefits that digital marketers will enjoy in the cookieless advertising environment is the lowering of campaign costs. The usage of advanced AI-driven tools can help marketers perform better even without third-party cookie tracking in a privacy-friendly manner contextual ad targeting programmatic ad techniques will rule the roost in the new normal. Here are some of the ways in which marketers can thrive in the new normal of cookieless advertising: 1. Predictive Analytics and Better Messaging Most companies, especially larger organizations have massive databases available to them. However, no more than 23% of the executives in a survey reported that their organizations were able to effectively extract insights from this data. Usage of machine learning to analyze the data and predict the next best steps is one of the key options for the cookieless marketing scenario. Companies can use AI to undertake predictive messaging that would be highly personalized and relevant to the readers. Further, they can analyze what kind of messaging the audience responds to, and with time they can finetune to achieve the right content mix. 2. Hyperlocal Targeting Hyperlocal targeting is going to be one of the biggest trends in contextual targeting advertising. Marketers who can understand and integrate factors such as local weather, festivals, events, and other hyperlocal factors will be able to target the audience accurately. For instance, the weather in snowbound areas is likely to influence customer choices in a way completely different from the choices of people living in coastal or sunny areas. 3. Conversational Marketing 71% of the customers prefer companies that are available for real-time communication, and 79% of enterprises report better customer loyalty, sales, and revenue after deploying live chat. You can benefit from conversational marketing as it engages the customers directly and helps the brand get unique individual insights about customers, and those can help in extending the life cycle value of the customer. 4. Personalization 80% of regular online shoppers engage with brands that deliver a personalized experience. Smart geo-targeting and time-based marketing content can engage this audience better and generate significantly better results in the world of cookieless advertising. 5. First-Party Data Collection While third-party cookies are on their way out, brands can leverage first-party data collection to generate insights and gather quality data about the customers. Conversations and direct data gathering from customers who buy from your brand can help in achieving this objective. Building a sizeable database might take some time, but the quality and possible conversion rate of first-party data is going to be worth the effort. 5. Collaborating with Large Ad Publishers Directly Companies should focus on engaging with programmatic publishers who are contextually relevant. They have tremendous insights and data about different audience types and the kind of content that works with each. By collaborating with such publishers directly, businesses can better measure and plan their marketing efforts without cookies. 6. Contextual Advertising Shifting the focus from tracking users through cookies to the webpage content and positioning the ads in context. For instance, in user tracking, you might end up showing a travel ad to someone when he is visiting a webpage related to healthcare. This would change, and advertisers would be able to offer personalized and relevant marketing to visitors on web pages without any need to get invasive or to track the users. 7. Cultural Marketing Cultural marketing is more of a seasonal and time-bound marketing tactic that can help advertisers engage the audience with relevant content. For instance, a major sporting event like the Olympics or World Cup of Cricket, or festivals like Diwali and Christmas can be apt opportunities for cultural marketing. Way Forward The clock is ticking and there is no time to waste for marketers. The phase-out of third-party cookies is going to be a reality

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Stay Safe Online: How to Protect Your Website from Domain Infringement

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Business websites first came into prominence in the 1990s, and the internet houses billions of websites, webpages, forums, etc., that pertain to brands all over the world. Any typical brand website has content such as blogs, product descriptions, podcasts, white papers, reports, case studies, videos, images, etc. However, this proliferation of content also faces the challenge of website copyright infringement or domain infringement, etc. You may not realize the full value of the content on your brand website until you get complaints such as illegal or unsuitable content emerging on your website or customers being duped by a website that looked almost like a replica of your brand. After having spent a lot of time and money building the website and original content on it, it is unacceptable for any business to suffer from impersonation through either domain infringement or website copyright infringement. Not only that, scamsters can imitate your website design and imagery or logos on it to create a duplicate website that could be stealing the traffic meant for your business. The first thing to prevent such occurrences is to put a legal disclaimer on your website to highlight that all content is the intellectual property of the business. Various types of website copyright infringement and website trademark infringement risks can target brand names, website URLs, logos, designs, taglines, brand songs, and even product design that can be subject to IP theft. That’s why it is important to identify the most vulnerable areas to such domain trademark infringement and protect digital brand. Types of Threats on a Brand’s Domain 1. Domain Name Infringement: Domain infringement is the technique wherein imposters use a domain extension to create a website that has the same or similar domain name. for instance, one might have a “.com” address and someone might create a .net copy. Alternatively, misspelling the website name to make it look identical is a common threat faced by reputed brands with heavy web traffic. 2. Counterfeiting: Counterfeiting is achieved by creating a duplicate website of a brand by copying content from it to sell spurious or counterfeit goods. Despite all the quality check mechanisms, billions of dollars of potential revenue are lost by companies due to such digital counterfeiting. 3. Brand Impersonation: Social selling and brands engaging with their audiences through social media platforms, has become the common practice for all modern brands irrespective of their size or industry. Fraudsters take advantage of this and often indulge in brand impersonation to attract customers looking for the actual brand and its products/services. They can damage the brand’s reputation by creating fake social media pages claiming to be the official representatives of the brand, and such practices are also carried out on e-commerce marketplaces by them. How to protect the brand from Domain Infringement? Social media community watch – Brands that are great with social media presence are capable to engage their audience to capture a superior response and loyalty from them. There is a very high chance that the audience members would notify the marketers if they spot any fake page, website, or social media profile in their brand’s name or even a lookalike. Taking legal steps – Website copyright infringement is a serious offense, and companies suffering from it can take punitive legal action. Marketers need to understand the legalities and what options are available to a business if a violation of the Copyright Act is noticed. Using an infringement identification tool – Apart from the manual efforts, it is essential for brands to partner with an advanced and automated solution to combat the ever-evolving threats. With an AI/ML brand safety tool the brands can identify the anomalies with accuracy and take immediate action. mFilterIt’s risk assessment solution uses open-source intelligence capabilities to scan through the web including the dark web and identify infringement cases and takedown them immediately to protect the brand digital presence. Way Forward The limitless market access available through online platforms and the business growth opportunities on digital media are immense. However, brand infringement is a perennially looming threat that can affect any brand’s reputation, revenue, and consumer trust if it is not detected in timely and appropriate action is not taken to protect the brand. Go ahead and adopt a ‘better safe than sorry’ approach by deploying market-leading end-to-end brand safety tool to prevent domain infringement and advertise fearlessly in the digital world!

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How to Boost Revenue via Simplified & Secure Direct Carrier Billing

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The forecast for the direct carrier billing (DCB) ecosystem looks bright and sunny with the rise in mobile consumer adoption globally. DCB presents enticing growth opportunities for telecom companies. But great opportunities also come with great challenges.   In recent times, DCB witnessed a worldwide boom in many countries. DCB offers huge growth potential but in the end, it all boils down to the pros of utilizing DCB and ensuring security across the DCB ecosystem. Telcos who already hold good numbers of subscribers to ensure a rise in carrier billing. Digital content merchants can capitalize on credit/debit card-less payments, gaining more subscriptions moving towards next-gen entertainment services, and spread wings across their digital ecosystem.   Let’s dive a bit deep end route to ease up transactions via carrier billing. DCB vs Mobile Wallets & Cards Alongside mobile wallets and credit cards, offering DCB as a payment option provides the customer a convenient and trustworthy payment alternative. DCB doesn’t require any KYC or link to a bank account for payment.   The global DCB market was estimated worth around USD 32.23 billion in 2021 with an excellent CAGR of 9.34% and is projected to grow at a swift pace of around 10.10% between 2022-2032 globally.   The global DCB market competes with other payment services like Mobile wallet apps, credit cards, debit cards, and Internet banking, thus posing a challenge to the growth of the DCB market. The online payment market is dynamic and undergoes various changes globally. DCB has the capabilities to lead a revolution in the payment landscape with faster checkout.   For users in order to carry out DCB payments, all they need is a device with a SIM card to make a payment. The low penetration or slower adoption of credit cards in emerging markets is what prompts swift methods for payment services thereby building a great demand for direct carrier billing services.   Carrier Billing Simplified Across Industries & Services Carrier billing finds its utility across industries as new avenues are opening up that require more simplified and swift payment solutions. Consumption of digital content, gaming, digital commerce, and utility service payments are major areas where carrier billing is becoming the preferred mode to facilitate digital transactions.   Here are some areas where DCB is widely utilized around the world Purchasing digital content such as music, videos, and e-books. In-app purchases and subscriptions in the gaming industry Digital commerce platforms Payment of utility bills such as electricity, water, gas, etc. For booking flights, hotels, and other travel-related expenses Each and everything could be subscription based and billed on a mobile bill. The prospects are limitless. The globally rising number of consumers for digital goods and services is expected to significantly drive the growth of the global DCB market.   For instance, if you want to watch a movie rather than subscribe to OTT just for that all you need is to buy now or rent and debit payment to your monthly mobile bill. Convenience is the key market driver.   Perks of Carrier Billing Convenience: Direct carrier billing is a quick and easy payment method that eliminates the need for credit cards or other payment methods, making it a popular choice for consumers. Wider Reach: Direct carrier billing can reach consumers who may not have access to traditional payment methods such as credit cards, increasing the potential customer base for merchants. Reduced Fraud Risk: Direct carrier billing reduces the risk of fraud associated with online transactions as the billing is done through the customer’s carrier network. Increased Sales: Direct carrier billing can increase sales for merchants by making it easier for consumers to make purchases and reducing the friction in the checkout process. Simplified Billing: Direct carrier billing simplifies the billing process for consumers by adding the cost of the transaction directly to their monthly mobile phone bill. Improved Customer Experience: Direct carrier billing can improve the customer experience by providing a fast, seamless, and secure payment method that is available on mobile devices. Security Concerns in the DCB Ecosystem Pluck the roses but beware of their thorns. The security aspect is a major thorn in the DCB ecosystem. The Swift DCB transaction process needs to be backed by a comprehensive anti-fraud solution providing a seamless authentication process across the DCB ecosystem. A stringent authentication process in place can mitigate risks to deliver a truly simplified and secure carrier billing process.   Final Thoughts As payment service technologies become more extensively utilized, the value of the direct carrier billing platform market will continue to expand. Chart a new route to make carrier billing seamless and secure. Optimize customer experience and build on customer trust by deploying mFilterit’s DCB Anti-fraud solution to secure DCB transactions.   The mFilterIt DCB Anti-fraud solution ensures unparalleled convenience which enables a fast, easy, and secure online payment flow. mFilterIt identifies frauds with a multi-level defense mechanism and creates a trustworthy and reliable DCB eco-system that generates higher Revenue.   DCB payments make it easier for people to pay for digital services in a frictionless way by simply using their mobile phone numbers subsiding the lengthy checkout processes and providing a smooth & secure mobile payment ecosystem.   Schedule a meeting with us to know more about the perks of plugging in our DCB anti-fraud solution in your consumer’s transaction journeys.

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boost-engagement

How to Boost Engagement with Content Recommendations & Analysis?

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According to a survey, 87% of online customers said good product descriptions do influence purchase decisions. It often said visuals grab attention better than text. But what next? Once you get the shopper attention with a high-quality picture, product titles must clearly and quickly convey exactly what you’re selling, and then comes the description once your product gets discovered by the shopper. The hardest part of listing an item on e-marketplaces is setting the perfect product description to ensure visibility to the targeted customers. Finding the right words to define your product is quite a task. Let find out how brands and sellers ease this process with content recommendations and analysis and bring in more engagement and sales conversions. Product visibility on eCommerce platforms Brands need to be on their toes while listing products on digital commerce platforms. The competition is fierce, and shoppers have a shorter attention span. Brands and sellers must quickly engage shoppers with an attractive title and engaging description. High-quality A+ content with images and videos is critical to making a purchase decision. Brands can improve their organic search ranking by enhancing or let say refining the product description, with high-performing keywords and exponentially enriching the reach of their category page. 87% of online customers said good product descriptions influence their purchasing decisions Source: Salsify Survey Role of Content in the purchase decision – Content plays a vital role in shoppers making a purchase decision. Understanding the needs of the customers can help in putting up the right content recommendation. Brands and sellers need to focus on generating good content that connects with the audience. Influencing customers is a critical business goal that can be fulfilled via – Establish a lasting connection Providing relevant and useful information Building a sense of trust among customers Building a brand reputation as a market leader and an expert Being open to customer engagement Challenges in setting up the perfect Product Display Page (PDP) content There are several challenges in setting the right content for a product display page on an eCommerce platform. Some of these challenges include: Balancing the amount of information: It’s important to provide enough information about the product to help the customer make an informed decision, but too much information can overwhelm them. Finding the right balance can be tricky. Highlighting the most important and most relevant features: Customers want to know the key features of a product, but what’s important to one customer might not be important to another. It’s important to identify the most important features and highlight them prominently. Providing accurate and up-to-date information in bullet form: Customers rely on the information provided on product pages to make purchasing decisions. Providing inaccurate or outdated information can lead to unhappy customers and a rise in product returns. Use bullet points to convey information. Optimizing for search: Product pages need to be optimized for search engines to ensure they appear in relevant search results. This requires carefully choosing high-performance and relevant keywords and ensuring that the page complies with search guidelines. Creating engaging content: Product pages that are engaging and visually appealing are more likely to hold a customer’s attention and lead to a purchase. This can be a challenge, particularly when dealing with products that are difficult to photograph or describe. Consistency across product pages: It’s important to maintain a consistent look and feel across all product pages to ensure a seamless user experience. This can be a challenge when dealing with a large number of products or when different vendors are involved. It’s important to keep the customer’s needs in mind and to strive for consistency across all product pages. Why do brands need auto-generated content recommendation and analysis? The massive range of products listed across the eCommerce platform requires AI and ML to drive content that optimizes product performance by including SEO high-performing keywords and creating content that suits platform compliance. Brands need to move beyond manual content and switch to auto-generated content recommendations to optimize titles, descriptions, description bullets, images, and video scores. The Amazon Pi integration allows content recommendation analysis tools to fetch content and optimize overall content scores. Refines content to adhere to platform compliance guidelines. Save time in generating new content or correcting old content Identify gaps in the title & description text, and images & video content Include high-performance keywords to boost product Share of Voice across digital commerce platforms Final Thoughts – What should brands do? The manual process of refining Product display page content is neither cost-effective nor feasible for brands with a wide range of products under various categories and sub-categories across multiple eCommerce and Quick Commerce platforms. Brands need to move forward with advanced content recommendations analysis with ecommerce competitive analysis. Optimize PDP with Auto-generated content recommendations to set the right content theme that defines the product and boost product visibility with multiple content suggestions on PDPs. The brands should focus on achieving brand goals to push for more conversions with the perfect title and description and ensure your content suit every parameter defined across the eCommerce marketplaces. Comparing your product PDPs vs competition and understanding the gaps while ensuring all Government norms/ platform guidelines are met before publishing the PDP is critical to brand reputation and discoverability across the eCommerce and Quick Commerce platforms. Get in touch with our experts for deeper insights. Reach out to learn more!

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contextual-advertising

Adapt or Fail: Contextual Advertising in a Post-Cookie Landscape

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All over the world, the rising concern about data security and user privacy has led to a major transformation in the way online marketing is conducted. Regulations like GDPR rendered cookies less effective, and now the third-party cookies which are the backbone of behavioral tracking for marketers, are being removed by browsers. By 2024, marketing campaigns will no longer be run by tracking using the third-party cookies that helped to identify the customers online and show them ads wherever they go. The ad placement in the cookie-less world will be defined by contextual advertising. What Is Contextual Advertising? Contextual advertising is a practice wherein marketers place ads that are relevant to the content of the web pages where they will be shown. For instance, a car ad would be shown on a website related to automobiles, and you might see a toothpaste ad on an oral healthcare portal. There might also be an advertisement for pens in a news article about school exams. Contextual Advertising targeting programmatic is not based on cookies, but on keywords or the topic of the website. This is not only going to make targeting more efficient for the marketers, but it will also improve the experience for the consumers as they will not be bombarded with irrelevant and repeat advertising across platforms during their online activities. Contextual Advertising Is the Future Contextual advertising is changing the way digital advertising works. In the future, no web browser will use third-party cookies (Apple and Mozilla have already done away with them), and that’s when context will become the king. The marketers will need smart AI/ML-driven contextual targeting programmatic solutions to identify the context of a web page and display the right ad to the right users. It would ensure that if you are selling a beauty product your ad is not shown beside a sports website Contextual advertising is compatible with various privacy laws such as the GDPR or potential data privacy bills that might soon be introduced in a country like India. Further, the ability to use advanced AI/ML solutions to understand the context of a webpage accurately will ensure the delivery of messaging that appeals to the visitors of that webpage. It might be in its early stages, but it is estimated that contextually relevant advertising will be a segment worth over $375 billion within the next five years. Contextual advertising has been broadly used by different business branches, and online casinos are no exception. It is especially important for licensed casinos as they aim to reach a larger audience of players. Legal casinos are those that operate with valid licenses from recognized regulatory authorities, ensuring fair play and secure transactions. For these casinos, advertising is crucial to attract new players, build trust, and promote their legitimacy. By using contextual advertising, licensed casinos can effectively target potential players with relevant ads, highlighting their legal status and attractive offers, such as no deposit bonuses, to enhance their market presence. Prioritizing Contextual Advertising for the Post-Cookie World Google Chrome is the world’s leading web browser, and it will block third-party cookies starting in 2024. The technology to block the cookies has already become available, and Google has decided to wait until 2024 to allow developers and marketers to get used to cookie-less marketing. As a marketer, now is the time to act and ensure that you keep generating the desired results through contextual ad targeting. This not only helps in protecting the customer’s privacy but also increases the ad relevance and potentially higher ROI for the marketers. Within the next 2-3 years, contextually relevant advertising would become the standard approach for digital marketers, and early movers always have an advantage. Let’s take a look at some of the key benefits of contextual targeting programmatic for businesses: Better Targeting – Since the cookies are not going to be there, marketers can’t chase audiences with ads related to their preferences since that data won’t be accessible. However, they can easily use AI/ML tools to identify the most relevant web pages for ads and cater to an audience that is already interested in products/services similar to their offerings. Contextual advertising is a powerful tool used by casino operators to promote special no deposit bonuses movigame.jp/no-deposit-bonus. These bonuses allow players to try out casino games without having to make an initial deposit, offering free spins or bonus cash as an incentive. Casinos offer these no deposit bonuses to attract new players and give them a risk-free introduction to their platform. By using contextual advertising, casinos can target potential players with relevant ads, increasing the likelihood of engagement and sign-ups. This strategy helps casinos build their user base and encourage long-term player loyalty. Adherence to Privacy – With data anonymization and strict privacy laws mandating that advertisers can’t discreetly use cookies; contextual advertising ensures complete adherence to such privacy measures. Better Audience Engagement – Since the web page context and the ad content is going to be similar, there is a much greater chance of the ads engaging people than the conventional methods. This would boost the click-through rates and conversion rates of the campaigns. Superior Brand Safety – Contextually relevant advertising significantly reduces the chances of ads being published on irrelevant web pages. Thus, marketers can prevent ad fraud, reduce risks to brand value, and also optimize their ad spend. Let’s take a slightly deeper look at how AI and ML-powered solutions can make contextual marketing a safe haven for brands. Τα καζίνο Bitcoin έχουν αρχίσει να κερδίζουν δημοτικότητα στην Ελλάδα, προσφέροντας στους παίκτες τη δυνατότητα να παίξουν αγαπημένα παιχνίδια καζίνο χρησιμοποιώντας κρυπτονομίσματα. Αυτά τα καζίνο προσφέρουν τα πάντα, από φρουτάκια και ρουλέτες μέχρι πόκερ και μπλάκτζακ, όλα με δυνατότητα πληρωμών με Bitcoin και άλλα κρυπτονομίσματα. Εάν ενδιαφέρεστε να εξερευνήσετε τα καλύτερα Bitcoin καζίνο στην Ελλάδα, επισκεφτείτε bitcoin καζίνο ελλαδα. Εκεί θα βρείτε μια εκτενή λίστα με καζίνο που υποστηρίζουν Bitcoin, μαζί με αξιολογήσεις και πληροφορίες για τα διαθέσιμα μπόνους καλωσορίσματος. Αυτά τα καζίνο προσφέρουν επίσης γρήγορες και ασφαλείς συναλλαγές, επιτρέποντας στους παίκτες να απολαμβάνουν τα παιχνίδια τους

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social-commerce

Welcome to The World of Social Commerce

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Has your brand joined the digital commerce revolution yet? No? You definitely should. Doesn’t matter how big or small a brand you are. Social Commerce is here to stay and grow at a rapid pace. New customers love making a purchase then and there. Impulse purchase drives a major chunk of social media sales. Typically, people google it or search for the item they seek on an online shopping platform. Once they discover what they want, they analyze the product and make a purchase. But social media empower them and triggers them to make a purchase instantly. Social Commerce in India The social commerce sector is rising high on the wave of new shoppers from tier 2 and tier 3 regions. Influencer-led commerce and recommendation-based or suggestion-based purchases are on the rise in smaller towns, and several large players in the space have scaled up quite rapidly in social commerce space such as Meesho. According to a report, the social commerce industry is expected to grow steadily, recording a CAGR of 62.4% during 2022-2028. India’s social commerce GMV will rise up to US$ 143,583.3 million by 2028 from US$ 8,258.8 million in 2022 There is a lot of traction in the apparel, and beauty & personal care space. Apart from that, another category that is receiving some traction is electronics. The change is in the air. Brands have now started tying up with influencers directly to promote their products. Gen Z and the millennial population who follows these influencers and brands on social media platforms are likely to contribute the most to the growth of the sector. The ecommerce market in India is poised to grow at a high speed due to the high adoption of social media platforms, and extensive smartphone penetration across the country. What Makes Social Commerce So Effective? Social commerce is a relatively new concept but has grown exponentially post-pandemic. A combination of social media and e-commerce uses social media platforms such as Facebook, Instagram, and Twitter to sell products and services directly to consumers. So, what makes social commerce so effective: Purchase become part of social media experience – Social commerce empowers customers and enables them to make a purchase as part of the social media experience. It lures them in during micro-moments motivating them to make a purchase. Target customers via their social media activity – Traditional digital commerce drives conversion via e-commerce advertising or search engine optimization (SEO) and optimization of customer journey while Social Commerce drives conversions via interactions, influencers, or sponsored content targeting potential customers based on their social media activity. Doesn’t depend on traffic from searches – Social commerce across social media platforms is more effective as it’s not dependent on traffic coming from searches instead consumers are already engaged on the platform. The information known about the users is used for an algorithm to promote personalized suggestions. It makes it easier for the products or brands to feature directly on social feeds. Ease of Making Purchase – Traditionally retailers share their products or services directly on their social media pages. They can use high-quality images or videos to showcase products and provide product details such as pricing and shipping information. But it needs users to move out of social media platforms and switch to online retail platforms and make a purchase. Things have become easier now as it takes users directly to the payment page. Users can make purchases directly from the social media platform, often using secure payment systems. Some social media platforms also offer their own payment processing services. User-generated content and social sharing – Social commerce relies heavily on user-generated content and social sharing. Retailers can encourage their followers to share their products on their own social media pages, which can help to increase brand awareness and drive more sales. Monitor and analyse performance – Brands can regularly monitor social commerce platforms to analyze performance, measure sales, and track user engagement vis-à-vis competition. This data can be used to optimize Social Commerce performance via ecommerce intelligence and will help formulate strategies and improve results. Overall, social commerce is a way for businesses to leverage the power of social media to reach a wider audience and drive sales. By creating engaging content, building a following, and making it easy for users to purchase products directly from social media, businesses can tap into a new revenue stream and increase their online presence. What’s Trending In The Social Commerce Segment Small businesses are thriving: According to Harris Poll for Sprout Social survey, 70% of small businesses now are getting more visibility on social media and ensuring their presence on at least one social media platform. Many of their Small eCommerce businesses directly sell their products to consumers on social media. It’s all about convenience: Making a purchase while scrolling through social media posts is trending. The ease of shopping and convenience of making a purchase is attracting more and more users. Products from their favorite brands and retailers can now be bought without ever leaving the platform. This makes the process quick and seamless. Personalized and targeted advertising, on social media, help consumers discover products relevant to them and suit their interests & needs. Rise of mobile commerce: In the omni-channel retail ecosystem, businesses are focused on optimizing the customer journey and product performance across shopping platforms. Using tools to optimize not just on the eCommerce marketplace but also on their websites and social media for mobile. The high penetration of smartphones among widely distributed Indian demographics has led to a rise in mobile commerce. This pushes the popularity of social media as a shopping destination further with easier shopping on the go. Influencer marketing on a rise: People Trust the words of the people they follow. Influencers or personalities with a large following on social media are now not just promoting brands on social media but also selling their product on social media to a highly targeted audience. Many consumers view influencers as trusted sources of information and are more likely to

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