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March 30, 2021 | Expert Opinion
The case of organic traffic theft of a leading BFSI client in UAE A major publisher partner of a large...
March 23, 2021 | Expert Opinion
There are four ways mFilterIt can collaborate with advertisers to deliver the best experience to their...
March 21, 2021 | Expert Opinion
One of the serious concerns for any parent with the digital ecosystem is how they keep their children...
February 25, 2021 | Expert Opinion
mFilterIt proactively gave up a million-dollar opportunity 4 years back to uphold the integrity and neutrality...
February 12, 2021 | Expert Opinion
The digital world is ever-expanding, encompassing a massive portion of the consumer population today....
January 27, 2021 | Expert Opinion
Brand Infringement and imitation have been predominantly an offline affair. Brands have set up checks...
October 23, 2020 | Amit Relan
To solve Brand Safety issues effectively, the nuanced understanding of vernacular is the essence for...
October 23, 2020 | Expert Opinion
The program aims at helping advertisers resume their digital marketing activities with trust, confidence,...
August 24, 2020 | Expert Opinion
Retargeting and re-engagement campaigns have a difference in intent but face similar ad-fraud challenges....
August 21, 2020 | Expert Opinion
A research study powered by mFilterIt shows that the average ad-fraud rate is likely to peg between 45-55%...
June 8, 2020 | Expert Opinion
If you are a digital advertiser, you have been stung by click fraud many times. But there are ways to...
June 1, 2020 | Expert Opinion
What is the Conversion Rate? When advertisers run ad campaigns, their ads are displayed thousands of...
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