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ad-campaign
Good Bots vs Bad Bots: How They Impact Your Ad Campaigns
Hey Siri! What’s the weather like today? And there comes a voice updating you about the weather. But...
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programmatic-advertising
Programmatic Advertising: How Can Your Upcoming Holiday Campaigns Reach Relevant Audiences?
Q4 is often considered the year’s holiday season, with Halloween, Thanksgiving, Black Friday, Cyber Monday,...
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ciso-secret-santa
How mFilterIt is a CISO’s Secret Santa?
Not only ad-fraud mFilterIt also serves as the first line of defense for cybersecurity. There are several...
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brand-safety
Is Cyber Security Now Synonymous to Brand Safety?
Lessons from Facebook Malware threats on verified account A recent incident of cybercriminals sending...
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ad-campaign-work
How Does Your Ad Campaign Work?
The traditional methods of measuring the success of an ad campaign might not work for brands trying to...
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ad-fraud-in-mean-region
Rising Menace of Ad Fraud in the MENA Region
In the Middle East and North Africa (MENA) region digital advertising has recently witnessed widespread...
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black-friday-sale
5 Threats to Watch Out for this Black Friday 2021
The 2021 Black Friday is touted to become the largest retail event in the MENA region (the Middle East...
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checklist
Your Checklist to a Perfect Black Friday Sale Campaign
It’s that time of the year again! Leaves turn to gold, nights get longer, and Black Friday Sale walks...
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brand-safety
Brand Safety : A Paradigm Shift in the Digital Age
Using specialised BOTs powered with AI and ML, real time digital policing is helping brands to safeguard...
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brand-infringement
Brand Infringement is the Gateway to Brand Safety
Hands off my brand! The ever-expanding digital landscape invites for a major challenge and threat faced...
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ad-fraud
How are Ad Fraud Masterminds Cashing in on the Crypto Mania?
Bitcoin, Dogecoin, Ethereum If you haven’t invested in them, you must have heard of them! All of...
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trustworthy-affiliate
Are Your Affiliates Trustworthy?
You’re a bank or a brokering organization. It’s that time of the year when you want more and more people...
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