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Brand safety is a challenge for online marketers in today’s programmatic landscape. COVID-19 has affected...
A product title is the second-most visible aspect after viewing the item’s image on any search engine. 57%...
Why would a consumer buy your product over the competitors, especially with an ‘n’-number of options...
The pandemic has brought a revolution in the adoption of digital payments among consumers. In the past...
Retail eCom sales have been booming since 2014. According to Statista, global eCom sales accounted for...
With the growing trends of mobile advertising, fraudsters are finding new ways to sneak into the digital...
With the growing trends of mobile advertising, fraudsters are finding new ways to sneak into the digital...
Nearly everything is available for buying online through eCom platforms like Amazon, Big Basket, Flipkart,...
Canceled order means canceled conversion and loss of potential revenue post-transaction. Brands dread canceled...
Cart abandonment means a customer added your product to their cart but never completed the transaction....
In explaining brand safety, people often use the example of how a display campaign can go wrong. An example...
The ad impressions are spiking high. The advertisers are feeling ecstatic. The publishers are making...
