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Share-of-Voice is a marketing metric that defines your brand’s visibility versus the competition. On...
The marketers have been feeding on third-party cookies data to reach a wide array of users based on their...
Carrier billing was considered to be one of the safest transaction mechanisms, but unfortunately that’s...
Imagine that you have set up a well-planned referral campaign to gain new customers for your app. It...
Programmatic native advertising is on the rise. It is a technique to incorporate marketing assets and...
The Share-of-Digital-Shelf on e-commerce platforms measures the recurrence of a brand’s product listings...
Page analysis is a part of discoverability and signifies the search rank of your brand’s versus the competition...
Brand safety has been significantly impacted by the evolution of technology, content, and sharing platforms....
In 2019, 50% of consumers agreed that they always relied on reviews and ratings before making a final...
Nearly 90% of consumers believe that ensuring ads don’t appear next to unsuitable content is a “brand...
Imagine someone impersonating you and stealing all your money. In the digital advertising ecosystem,...
According to Statista, in 2021 the number of mobile users has increased to 7.1 billion and it’s estimated...
