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Genuine influencers may experience organic growth due to viral content or media exposure, but massive and rapid follower increases without post content going viral are often indicative of bot activity,” explains Varun Grover, Brand Safety BU Head, mFilterIt.

Speaking on how AI and automation are helping to ease agencies’ compliance with the SDC mandate, Amit Relan, Co-Founder and CEO, mFilterIt, shared, “We have been monitoring creative compliance from reputed brands across industries and geographies, way before the self-declaration mandate by the Supreme Court of India.

Dhiraj Gupta, Co-Founder, and CTO, mFilterIt- In light of the new movement towards data privacy, businesses must be aware of their responsibilities towards their customer’s data protection. Data protection must be balanced with the right equation of fraud detection associated with data. Businesses must be well-equipped to combat the threats of data breaches and ensure their customer’s data is not at risk.

mFilterIt, a platform providing transparency and safety in the digital ecosystem, has recently released a report detecting such websites that take bets on Lok Sabha Elections and IPL, and transaction laundering via mule accounts.

The proliferation of dark stores (micro-warehouses housing high-frequency use products) that quick commerce platforms rely on has expanded coverage across geographies and increased inventory volumes from different brands, providing shoppers with more options for last-minute needs and grocery shopping.

Despite the discourse primarily centring on major multinational corporations such as Microsoft, Meta, Amazon, Apple, and Alphabet (Google), walled gardens have reshaped the digital landscape, fostering both innovation and debate surrounding the future of online paradigms.

BFSI, services, food and beverages (F&B), household products, and automobiles revealed a recently released mFilterIt report.

To battle AI, we need AI and machine learning algorithm-driven tech that can identify such cases before they damage individuals or brand reputations,” said Amit Relan, CEO & Co-Founder, mFilterIt .

An mFilterIt analysis identified more than a dozen illicit betting sites , such as om247.com, jaibook.com, satsport247.net, bacardi777.com, etc. offering poll bets during Lok Sabha Elections 2024.

A global ad fraud detection and prevention company, points out how fraudsters exploit users’ trust by impersonating renowned brands and employing advanced phishing techniques.